Why you should use Etsy SEO tools as a seller

Written by Cody McGuffie on Nov 14, 2022

When you set up your shop on Etsy, one of the first things you need to do is choose some keywords. Keywords are terms that potential customers might search for on Etsy, and they’ll help people find your shop in search results. But what are the best keywords to use? How can you make sure people will actually see your shop when they search those keywords? The answer is simple: SEO. In this post, we’ll give you some tips on how to choose the best keywords for your shop, and how to use them to get better results in search engine rankings.


SEO for Shop and Listing Pages

SEO stands for Search Engine Optimization, and it’s basically a way to make sure your shop shows up as high as possible in search results. There are a lot of different factors that go into SEO, but one of the most important is using the right keywords. Use these keywords strategically in your listing title, description, and tags. The title is the most important place for keywords, so be sure to include the ones you want to target most here.


Why Keywords Matter

When you’re choosing keywords for your Etsy shop, it’s important to think about what terms potential customers might use when they’re searching for products like yours. If you sell handmade jewelry, for example, someone who’s looking for a gift might search for “handmade jewelry” or “unique jewelry.” But someone who’s looking for something specific, like a pair of earrings or a necklace, might search for those terms instead. It’s also important to think about how popular certain keywords are. If you choose a keyword that’s too popular—like “jewelry”—you’ll have a lot of competition, and it’ll be hard to get your shop to show up high in search results. On the other hand, if you choose a keyword that’s too specific—like “handmade wooden necklaces”—you might get fewer views, because not as many people are searching for that term. So how do you find the right balance?


How to Choose Keywords

There are a few different things you can do to research which keywords are the best for your shop. One thing you can do is look at the autocomplete suggestions that come up when you start typing in a search term on Etsy.
These suggestions are based on what other people have searched for, so they can give you some ideas about which terms are popular. Another thing you can do is look at the “related searches” section at the bottom of Etsy search results pages. These are also based on popular searches, and they can give you some good ideas about other keywords to use.


Another popular strategy used by top 1% Etsy Sellers is to use EverBee for SEO.

  1. Find the best selling competitor listings
  2. See the tags they’re using for their SEO
  3. Use the same tags they’re using. (but make sure it makes sense for your listing)

Once you’ve come up with a list of potential keywords, there’s one more thing you need to do: check out how much competition there is for each keyword. To do this, just type each keyword into the Etsy search bar and take a look at how many shops come up in the results. If there aren’t very many (less than 500), then that keyword might be a good choice for your shop because it won’t be too hard to rank high in search results for that keyword.


In conclusion, SEO is important because it helps people find your shop in search results. By using the right keywords, you can make sure potential customers will see your listing when they’re searching for items like yours. And by checking out the competition for each keyword, you can make sure you’re using terms that will help you stand out from other shops selling similar products. So don’t forget about SEO when you’re setting up your Etsy shop—it could be just what you need to attract new customers and make more sales!

About EverBee

EverBee grows your Etsy business using data analytics, and is used by Etsy sellers of all sizes including Top 1% sellers. 

About the Author

etsy best sellers

Cody McGuffie

Top 1% Etsy seller that’s been in the ecommerce industry for over 5 years. 
Has done over $330,000 in revenue on Etsy alone.
Successfully owned and operated 2 online companies selling on platforms such as: 

Etsy, Amazon FBA, Walmart.com, and Shopify.
Founder of EverBee.io

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