Why Email Marketing Is Important For E-commerce Success

Written by Cody McGuffie on May 16, 2024

As online shopping grows at a rapid pace, with global retail e-commerce sales reaching 5.8 trillion U.S. dollars in 2023, and projections estimated to surpass 8 trillion dollars by 2027, as an e-commerce business owner, you need to always be thinking creatively and strategically. This is where email marketing comes in and can help you attract new customers, send promotions to current customers, and build your email list.  Email marketing has become a crucial tool for e-commerce businesses to drive traffic to their websites, increase conversions, and build brand loyalty. Learn more about how email marketing will help with e-commerce success.
email marketing for e-commerce


Why Email Marketing Is Essential For E-Commerce

Email marketing allows you to connect with your customers directly in their inbox⎯where they are more likely to see and engage with your content. By sending personalized and targeted emails, you can create a more meaningful relationship with your customers, leading to increased sales and customer retention. With EverBee’s email marketing tool for Etsy sellers, you can create beautiful emails to promote your Etsy products, increase your sales and keep your audience aware of your latest creations on autopilot.


About EverBee

EverBee grows your Etsy business using data analytics, and is used by Etsy sellers of all sizes including Top 1% sellers. 

About the Author

etsy best sellers

Cody McGuffie

Top 1% Etsy seller that’s been in the ecommerce industry for over 5 years. 
Has done over $330,000 in revenue on Etsy alone.
Successfully owned and operated 2 online companies selling on platforms such as: 

Etsy, Amazon FBA, Walmart.com, and Shopify.
Founder of EverBee.io

Understanding Email Automation

Email automation is the process of sending out emails to customers and prospects automatically, based on a schedule, or when specific criteria is met that you set up in your email marketing tool. Automating emails ensures timely and relevant communication without needing to always send out emails manually. Automating your email marketing can help keep your brand top-of-mind, encourage repeat purchases, and nurture leads through the sales funnel.


Why Should You Automate Your Email Marketing

Consistency⎯Automated emails ensure that your messaging is consistent and reaches your audience at the right time.

Personalization⎯With segmentation, you can personalize messages for different groups, increasing engagement and conversion rates since it’s tailored to their interests.

Efficiency⎯Save time and resources by automating repetitive tasks, allowing you to focus on strategy and content creation.


How To Create An Email Marketing Strategy

To effectively utilize email as a marketing tool, you must create a strategy that aligns with your brand values and business goals. Start by defining your target audience and segmenting your list to deliver tailored content. Email your list when there is a “sale” event, such as Mother’s Day, Halloween, etc.

Email Marketing Campaign Ideas

Welcome Emails⎯Welcome emails are one of the most important communications you’ll ever send to your recipients. This is when you’ll make a great first impression so they will be more likely to keep your brand top of mind when it comes to their inbox.

Your perfect welcome email should include the following:

  • Thank them for subscribing
  • Give them an exclusive offer or other call to action (CTA)
  • Invite engagement (through an exclusive offer or other call to action)
  • Set the tone for future email communications

Re-engagement Campaigns⎯Target subscribers who haven’t interacted with your brand recently to reignite their interest.



5 Tips For Effective Email Marketing

  1. Build A Quality Email List⎯Also, create landing pages on your website to capture visitors’ email addresses. EverBee’s landing page builder is a simple page, can be quickly customized, and is very powerful in building your email list. Moreover, we generate a QR code for the user that links to the landing page. The QR code can be shared across social media or can be added to product images in bulk.
  2. Create Compelling Content⎯Use enticing subject lines to increase open rates and include high-quality images and engaging copy to showcase your products.
  3. Implement Automation⎯Set up automated email campaigns for welcome emails, abandoned cart reminders, and post-purchase follow-ups. Use triggers such as website activity or purchase behavior to send relevant emails to your customers.
  4. Monitor and Analyze Results⎯Track key metrics such as open rates, click-through rates, and conversion rates to measure the success of your email campaigns. A/B test different elements of your emails to optimize performance and use data insights to refine your email marketing strategy over time.
  5. Mobile Optimization⎯Ensure your emails are mobile-responsive to reach customers on the go.

Email marketing is a dynamic and powerful tool for e-commerce businesses who want to increase sales and build customer relationships. By leveraging email automation and employing strategic marketing tactics, you can create a robust email marketing program that drives results. Sign-up for the email marketing tool every Etsy seller needs!


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