What is the Etsy "Recency Score" and how to use it to drive more traffic

Written by Cody McGuffie on July 8, 2021


Ever heard of this? 
I mean, you’re an Etsy seller..
We’ve all heard people mention “if you create listings more often, you’ll get more traffic…” 
but no one really ever explains why that is..
Well, here you go. 
In Etsy’s algorithm, they have a “Recency Score.” 
When an item is posted, it get a “high recency score.” 
This boosts the product within Etsy for a short period of time. 
It’s like a “honey moon” period for Etsy… (wedding reference…get it?)

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About the Author

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Cody McGuffie

Top 1% Etsy seller that’s been in the ecommerce industry for over 5 years.
Has done over $330,000 in revenue on Etsy alone.
Successfully owned and operated 2 online companies selling on platforms such as: Etsy, Amazon FBA, Walmart.com, and Shopify.
Founder of EverBee.io
Recency Score
So how can you take advantage of this? 
Well for one, list in-demand items more often. 
…and when you do, take advantage of the extra “boost” to get as many sales & reviews as possible.
This way, when your “honey moon” is over.. 
Etsy knows you have a great product, people want.
… and you’ll continue to get traffic.
Create a system to do this repeatedly, and you have a successful Etsy shop.
Feel free to share this with your other Etsy friends.
…and when you’re looking for those in-demand products to list, try using EverBee.
With one click, you’ll know exactly which items are selling, and which ones you should be listing.

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