How to Promote your Etsy Shop using Social Media

Written by Cody McGuffie on April 25, 2024

If you have an Etsy shop, you know that promoting your shop and products can be a challenge. After all, there are millions of other shops and products out there vying for attention. One of the best ways to promote your Etsy shop is by using social media. When used correctly, social media can help you reach a larger audience, engage with potential customers, and build brand awareness. 

The first step is to pick the right social media platforms. Not every platform will work for every business, so it’s important to select the ones that make the most sense for you and your products. For example, if you sell vintage items, Pinterest may be a good option because it’s a visual platform where users go to discover new things.

Once you’ve selected a few platforms to focus on, it’s time to start creating content!


etsy shop on social media


Create Engaging Content

When promoting your Etsy shop on social media, it’s important to create content that is engaging and visually appealing. Potential customers should be able to get a sense of what your shop is all about just by looking at your social media posts. 

Some ideas for content include:

  • Product photos with creative captions 
  • Behind-the-scenes photos/videos 
  • Custom graphics 
  • User-generated content (photos/videos of people wearing/using your products) 
  • Q&As with you or your team members 

Remember: The goal is to get potential customers interested in your products so that they check out your Etsy shop! So make sure your content is attention-grabbing and informative. 


Utilize Hashtags and Features wisely 

Hashtags are like keywords for social media posts – they help people find the content they’re looking for when they’re searching online. When promoting your Etsy shop on social media, be sure to use relevant hashtags like #EtsyShop or #EtsySeller in addition to any other relevant keywords or phrases people might be searching for.

Engage with other users

If someone comments on one of your posts or sends you a message, be sure to respond back promptly! One of the best ways to promote your Etsy shop is by engaging with other users and building relationships with potential customers.

Link your Etsy shop

Make sure that your Etsy shop is linked to your social media accounts. If potential customers can’t find your shop, they can’t buy from you! Include links on all of your social media platforms, as well as in your email signature and anywhere else you have an online presence.


Shop Updates

Regularly updating your store and sharing these updates to social media ensures it is consistently visible in your customers’ feeds, reminding them of your brand and products. Timing your updates is also important. Whether it’s a seasonal release or a flash sale, your update should catch customers when they’re most likely to engage. 


High-Resolution Images

Your social media profiles are more than just a storefront; it’s where each product plays a part in your brand story. Contextual images, such as lifestyle shots can show your product in use, adding value to the customers understanding and appeal. A consistent, on-brand backdrop for your product gallery enhances the overall shopping experience, leading to increased engagement with your shop. 

Here are some tips to for capturing high-resolution images:

  • Invest in a Good Camera
  • Use Proper Lighting
  • Use a Tripod
  • Use a Macro Lens for Close-ups
  • Shoot in a Controlled Environment
  • Take Multiple Shots
  • Use software like Adobe Photoshop or Lightroom to fine-tune your images

Shop Updates

Try to add new products every week or two, and share these updates to your social media followers. As well as adding new products or collections to your shop to coincide holidays, seasonal, or new trends. This can help you stay relevant and be top of mind for your target audience because they’ll know you consistently add new products to your store.

The Pros and Cons of Promoting Your Etsy Shop on Social Media


  1. Reach a Wider Audience – The more people who see your products, the greater your chances of making a sale.
  2. It’s free marketing! – Let’s be honest—who doesn’t love free marketing? When you promote your Etsy shop on social media, you’re getting exposure for your business without spending a dime. And as we all know, exposure is key when it comes to making sales.
  3. You Can Build A Community – When you promote your Etsy shop on social media, you’re not just reaching new potential customers, you’re also building a community of people who are interested in what you do. This community can provide valuable feedback, share your products with their friends and followers, and help promote your business.


  1. It takes time to build up a following on social media, so you may not see an immediate return on investment for the time you spend promoting your shop. 
  2. You need to be prepared to regularly post high-quality content that will interest and engage your target audience—if you don’t, you risk losing followers quickly or never gaining any traction in the first place.
  3. If you’re not careful, promoting your Etsy shop highly activeness on social media can quickly become overwhelming or even feel like a full-time job—so be sure to set limits for yourself, so it doesn’t start negatively impacting you.

In conclusion, if you have an Etsy shop, utilizing social media is a great way to promote it and boost your sales.  However, it’s important to consider the time commitment involved and develop a solid plan before getting started. You can choose to have a presence on popular platforms like Instagram and Pinterest, share high-quality photos and videos of your products, and post during times when your followers are most active. By using the right platform, you can reach a wider audience and boost traffic (and sales!) at your Etsy shop.

Helpful Resources: 

Etsy SEO – 8 Tips to Boost your Etsy Shop
Selling on Etsy: Why you should use SEO?


About EverBee

EverBee grows your Etsy business using data analytics, and is used by Etsy sellers of all sizes including Top 1% sellers. 

About the Author

etsy best sellers

Cody McGuffie

Top 1% Etsy seller that’s been in the ecommerce industry for over 5 years. 
Has done over $330,000 in revenue on Etsy alone.
Successfully owned and operated 2 online companies selling on platforms such as: 

Etsy, Amazon FBA, Walmart.com, and Shopify.
Founder of EverBee.io

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