How To Create Coupon Codes On Etsy As A Seller

Written by Cody McGuffie on July 3, 2024

Are you looking to boost your sales on Etsy? Etsy has three ways that you can offer discounts for your shop⎯promo codes, sales, and targeted offers. Find out how to set each of these up in your shop.


Creating Coupon Codes On Etsy

Customers can use promo codes you’ve set up for your shop to receive a discount at checkout. Here’s how to set it up:

  • Sign in to your Etsy account and go to your Shop Manager
  • Navigate to the Marketing section and select Sales and Discounts
  • Choose Create A Promo Code
  • Choose the type of coupon you want to create⎯percentage off, free shipping, fixed amount off)
  • Define the conditions for your coupon (e.g., minimum order value, specific items)
  • Confirm and create a unique code that customers will enter at checkout.



how to create a coupon code on etsy


How To Run A Sale On Etsy

Running a sale on Etsy is a great way to attract more customers and increase your sales. Here’s how to set up a sale:

  • Sign in to your Etsy account and go to your Shop Manager
  • Navigate to the Marketing section and select Sales and Discounts
  • Select Run A Sale
  • You have the option to choose between a percentage off or free standard shipping
  • Customize the details of your sale like discount amount, minimum order value, which countries are offered the discounts, etc.
  • Then, Review and Confirm

Etsy occasionally has site-side sales events that sellers can participate in. Learn more about these events here.


How To Create Etsy Targeted Offers

When you create targeted offers, you can generate promo codes that are automatically emailed to shoppers who’ve shown interest in your products. The buyer can enter the promo code at checkout. The targeted email offers that shoppers can opt in to receive are:

  • Abandoned Cart
  • Recently Favored
  • Post-Purchase Thank You

Here’s how to create targeted offers:

  • Sign in to your Etsy account and go to your Shop Manager
  • Navigate to the Marketing section and select Sales and Discounts
  • Click Automatically Send Offers To Interested Shoppers
  • Choose a targeted offer and click Set-Up
  • Select which options you want for the campaign
  • Finish by clicking Create Offer

Learn more about how to promote your offers with email marketing campaigns in this post


About EverBee

EverBee grows your Etsy business using data analytics, and is used by Etsy sellers of all sizes including Top 1% sellers. 

About the Author

etsy best sellers

Cody McGuffie

Top 1% Etsy seller that’s been in the ecommerce industry for over 5 years. 
Has done over $330,000 in revenue on Etsy alone.
Successfully owned and operated 2 online companies selling on platforms such as: 

Etsy, Amazon FBA, Walmart.com, and Shopify.
Founder of EverBee.io
how to create a coupon code on etsy


Tips For Choosing The Right Discount Amount

Choosing the right discount amount is important for the success of your coupon code. Here are some tips to help you decide:


Know Your Margins

Ensure that the discount won’t eat into your profits. Calculate your costs and set a discount that still allows you to make a profit.

Competitive Analysis

Look at what similar shops are offering. With EverBee’s tool, you can see what competitor shops are selling.

Test Different Discount Amounts

Experiment with different discount amounts to see what resonates most with your buyers. You can start with a smaller discount and increase it if you don’t see the desired results.


Promoting Your Etsy Shop’s Coupon Codes

Once you’ve created your coupon code, the next step is to promote it to generate interest and awareness. Share the discount on all your social media platforms and create eye-catching graphics with clear Calls-To-Action (CTAs). Send out an email to your subscriber list announcing the discount to help boost your shop sales.


Etsy coupon codes are great marketing campaigns to boost sales, build customer loyalty, and get new customers interested in your products. By understanding the different types of coupon codes, promoting them, and analyzing their performance, you can create successful promotions that drive growth for your shop.


Ready to increase your shop’s growth and start marketing to your customers and analyzing competitors? Try out EverBee’s tool for free and see how to boost your sales.


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