Halloween Trends: How Selling Halloween Products Can Increase Your Etsy Sales

Written by Cody McGuffie on July 11, 2024

Halloween isn’t just about trick-or-treating and spooky decor. For many Etsy sellers it’s an opportunity to boost sales and attract new customers because as one of the top 10 shopping holidays according to Oberlo, this is the perfect time to generate more revenue. And Statista reports that “in 2023, consumers in the United States [were] expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. Compared to 2021, this is an increase of about two billion U.S. dollars.”


If you’re looking to capitalize on this festive season, you’re in the right place because we’ll give you ideas on the top-selling Halloween decor, clothing, costumes, and more so you can be prepared to create the right items for your Etsy store!


Halloween trends on Etsy


Identify Halloween Trends

Etsy occasionally has site-side sales events that sellers can participate in. Learn more about these events here.


One of the first steps in creating successful Halloween products is understanding current trends. Themes like witches, movie characters, and pets are perennial favorites. However, keeping an eye on social media and pop culture can help you identify emerging trends that might give you a competitive edge.


Monitor Competitor Listings

Another way to identify trends is by monitoring your competitors. Look at what other Etsy sellers are offering and what did well last year. This can give you valuable insights into what customers are looking for and help you create products that meet those needs. With our product research tool, you can find Etsy products that are high in demand.


Keyword Research

Our keyword research tool will help you identify popular search terms related to Halloween. By incorporating these keywords into your product listings, you can increase your visibility and attract more buyers.


About EverBee

EverBee grows your Etsy business using data analytics, and is used by Etsy sellers of all sizes including Top 1% sellers. 

About the Author

etsy best sellers

Cody McGuffie

Top 1% Etsy seller that’s been in the ecommerce industry for over 5 years. 
Has done over $330,000 in revenue on Etsy alone.
Successfully owned and operated 2 online companies selling on platforms such as: 

Etsy, Amazon FBA, Walmart.com, and Shopify.
Founder of EverBee.io
Etsy Halloween Decor Trends


Top Halloween Costumes in 2023

From kids to pets to adults, here are the top Halloween costumes in 2023 according to the National Retail Federation’s annual survey. Get ready to get your creative juices flowing for ideas this year!


Adult Costumes

  1. Witch
  2. Vampire
  3. Barbie
  4. Batman
  5. Cat
  6. Zombie
  7. Pirate
  8. Princess
  9. Ghost
  10. Spiderman 

Pet Costumes

  1. Pumpkin
  2. Hot Dog
  3. Bat
  4. Bumblebee
  5. Spider
  6. Devil
  7. Cat
  8. Lion
  9. Ghost
  10. Witch

Kids Costumes

  1. Spiderman
  2. Princess
  3. Ghost
  4. Superhero
  5. Witch
  6. Batman
  7. Barbie
  8. Zombie
  9. Mario
  10. Wednesday Addams

Halloween 2023 Etsy Best Sellers 

  • Halloween T-shirts
  • Halloween Sweatshirts
  • Rusty Metal Halloween Pumpkins
  • Mini Knit Pumpkins
  • Pet Ghost in a Bottle
  • Michael Myers Halloween Concrete Planter
  • Ghost Necklace
  • Hocus Pocus Candle
  • Halloween SVG
  • Pumpkin Candles
  • Ghost Pillow
  • Halloween Mug
  • Bat Acrylic Window Hangings
  • Coffin Skeleton Candle
  • Hanging Bats
  • Halloween Jack-O-Lantern Wood Decor
  • Garden Skull

Ready to get started selling Halloween items on your Etsy store? Try our Etsy seller tool for free and see how you can increase your revenue!


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