Back-To-School Shopping Trends: What To Sell On Your Etsy Store

Written by Cody McGuffie on June 20, 2024

Kids are just getting out of school and summer is just getting started, but for some consumers it’s already time to start planning their back-to-school shopping. So if you’re an Esty seller, you need to be planning which products you’ll be selling for the back-to-school shopping season. Don’t wait to start planning because this is “retail’s second biggest spending event of the year,” according to a survey conducted by the National Retail Association. Many consumers will start their back-to-school shopping early in July. Let’s dive into the products driving the most sales for back-to-school shoppers so you can get your Etsy store ready for the season!

Back-To-School Shopping Trends


What Are The Most Purchased Back-To-School Supplies?

These are the most purchased back-to-school items that you should consider selling on your Etsy store.

  • Pencil Grips
  • Pencil Cases
  • Glue Sticks
  • Erasers
  • Highlighters
  • Markers
  • Crayons
  • Sharpies
  • Backpacks
  • Lunchboxes
  • Planners
  • Notebooks
  • Notebook Paper
  • Folders
  • Calculator

About EverBee

EverBee grows your Etsy business using data analytics, and is used by Etsy sellers of all sizes including Top 1% sellers. 

About the Author

etsy best sellers

Cody McGuffie

Top 1% Etsy seller that’s been in the ecommerce industry for over 5 years. 
Has done over $330,000 in revenue on Etsy alone.
Successfully owned and operated 2 online companies selling on platforms such as: 

Etsy, Amazon FBA, Walmart.com, and Shopify.
Founder of EverBee.io
Back-To-School Shopping Trends


What Back-To-School Shoppers Are Spending The Most Money On

Here are some items that back-to-school shoppers spend their most money on:

  • Laptops And Tablets⎯From hard to soft or personalized, laptop cases are great to sell.
  • Clothing⎯From the first day of class shirts and hoodies to graphic tees, and class apparel, you can get creative with clothing items.
  • Shoes⎯Get creative with shoes! Create shoes that are personalized or have graphics on them that students can wear at school and for their after-school activities. Sandals, slippers and wedges are also popular items to sell.

How To Promote Your Etsy Store

Social Media

Using social media is important to help you reach a wider audience and highlight your new products. Learn all about promoting your Etsy store on social media in this blog post.


Store Optimization

Etsy uses a search algorithm to determine which listings appear at the top of search results. Similar to Google, Etsy’s algorithm considers various factors such as relevance, listing quality, and customer experience. Understanding these elements is important for optimizing your store. Here are SEO tips to boost your Etsy shop.


Email Marketing

Your existing customers are your best resource for building your email list. They’ve already shown interest in your products, so be sure to keep them informed about new arrivals and special offers. You can start by asking for their email addresses at the point of sale. Make it clear that by signing up, they’ll receive exclusive updates and promotions. Learn more about how EverBee email can help you with your email marketing.


Etsy Ads

Advertising can help get your products noticed by the right audience, driving traffic to your Etsy store and increasing the chances of making a sale.


With EverBee’s tool, you’re able to see how all the different listings on Etsy are performing to help you make an informed decision about the back-to-school products you want to sell. Try EverBee for free and see how you can leverage our tool to help your business grow.


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